Reputation management at the celebrity level consists of watching out what people are saying about the celebrity. From there, suggestions are made by PR firms for the celeb to make possible adjustments in order to enhance their reputation among fans.
PR firms for celebrities, or celebrity image management companies, take the different steps to ensure their celebrities maintain or improve to the best image possible. Their perform the following tasks for their clients:
• Monitoring– the firm keeps an eye on social media trends, gossip blogs, news articles, and other sources to check out what people are saying about the celebrity.
• Sourcing– when a rumor log is rolling about a celeb, whether it’s positive or negative, the PR firm must find out the source of these rumors. Is it from a rumor on Twitter, a gossip blogger, or another source? Finding out where the rumors are deriving from along with finding out the motives behind the rumors give firms the power to resolve these issues for their clients.
• Strategy– in response to these rumors, determining the best strategy includes either the celeb using the rumor in their favor, directly addressing the rumor, the firm using damage control methods for the celebrity, or they won’t do anything at all in hopes that the rumor will die out as gossip gawkers and hounds will move on to other celebrities.
As previously stated, most of us are not celebrities, but we still can learn different lessons from celebs and their celebrity online reputation firms. For one, the best defense against campaigns designed to tarnish one’s reputation is to have a positive reputation. With hard work and not giving people any reason to dislike you, your reputation would be unsullied as coworkers and friends will defend you. It’s important to remember that tarnishing attempts most of the time go nowhere because they usually don’t engage enough to gain traction, or they are obviously fake. On the other hand, it’s still important to maintain reputation management because the different tarnishing rumors can collect, and possibly become a
reputation issue that would be hard to combat.
PR firms for celebrities, or celebrity image management companies, take the different steps to ensure their celebrities maintain or improve to the best image possible. Manage Their Reputation
Maintaining a great presence for your business is just as important as maintaining a spectacular celebrity image. If you want your business to grow and continue to thrive, you must provide great customer service as well as great products or services to the masses. Word of mouth alone will help promote more business. And with the fluency and easy access for everyone to be online, the sky’s the limit on how far your business can go if you play your cards right.