With that in mind, it will behoove any businesses to Obtain a blog, and regularly post on it. You will be able to own your name by getting your company on Wikipedia, register on various social media outlets, and utilize effective SEO and SMO tactics. Secondly, providing a great services/products and great customer service will create satisfied customers. They will spread the word to family and friends, and they in turn would even spread the word to their family and friends, and so forth- like a positive ripple effect. And as mentioned above the following is also keys for success:
– Obtain referrals/testimonials from past co-workers, former employers, your customers, and agencies– with great referrals and testimonials, customers will have more trust in trying out your business. And if you are applying for a job, the great referrals will encourage the HR to give you a chance in employment.
Become involved with charities and community support– more customers than you realized will be inspired to try out your business when seeing that your business cares in reaching out to the community and for great causes.
– Use proactive online conversation– doing this will show that you care about your customers. Also, being proactive will enable you to respond early and quickly to negative and positive reviews. This, in turn, will prompt a higher ranking on Yelp.
And furthermore, these steps shouldn’t be taken lightly since 90 percent of customers’ buying habits are influenced by online reviews. Making sure your online reputation, in blogs and other places, would be as positive as can be. And with this in mind, your marketing people should be on it from day one regardless if your business is big or small.
How Online Reputation Management has Evolved over the Past Decade
Ever wish you could scrub embarrassing pics from Twitter or Facebook? Do you worry that prospective employers will see the youthful mug shot that you can’t get off the first page of your Google results?
Sometimes it’s best to hire a reputation management firm. With the easy access that people have online that can easily reach businesses and celebrities and possibly damage them, drastic measure must be adhered to prevent these things from happening. And even though there are some things that you can do, there may be still a need to hire a reputation management company.
There are more and more reputation management companies out there, and so, it’s important to check their criteria and reputation. If they’ve been around long enough, they would most likely be a report about them at Better Business Bureau. You can also consult with many of them to find out their philosophy and what they can do for you. Many of them will have the capability and expertise in working with clients that range from moms and dads shops to Fortune 500 companies. Great reputation management firms would give them total control possible over how people perceive them online— whether it’s information that they don’t want people to see, such as a medical past, or if it’s information the clients want others to see about their professional history to show that they are experts in the field the people are seeking.